If you are in a hurry to get your site noticed in major search engines around the world, pay-per-click search engines offers a nice solution. It will take a while (usually a few months) before most major search engines have indexed a new site, and pay-per-click search engines can therefore be a suitable start to attract searchers for a new website, before it's fully indexed and searchable in all the major search engines.
It takes time and knowledge to achieve top rankings in major search engines, and this is why pay per click search engines are becoming more and more popular. With them, you pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. You then set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword, and as an advertiser you only need to pay if the searcher clicks on your link.
The huge advantage of Pay Per Click advertising is that you pay only when someone actually visits your site.
There are hundreds of
pay-per-click search engines on the Internet, but most of them have no traffic at all, and will be of no benefit to you, whilst others can bring you tons of traffic. The
pay-per-click search engine provider with most searches is without question
Google Adwords &
Yahoo! Search Marketing
. They provide search results at several major search engines including Yahoo!, Ebay, Infospace, AltaVista, and many others.
Overview of 4 of the major pay-per-click search engines.
1. Google Adwords
Limited Offer:
The king of pay-per-click search engines. Providing search results for several major search engines including Google, Yahoo!, Ebay, Infospace, AltaVista and many others.
2. Yahoo! Search Marketing
Limited Offer: Sign up and get a $25 credit for Self Serve or $50 off Fast Track.*
The king of pay-per-click search engines. Providing search results for several major search engines including Google, Yahoo!, Ebay, Infospace, AltaVista and many others.
3. FindWhat
Limited Offer: Sign up and receive $25 in Free advertising.*
The second largest PPC search engine, distributing search results to partners such as Excite, Webcrawler, Metacrawler and NBCi.
4. Enhance Interactive (formerly ah-ha)
Limited Offer: $25 account credit!*
Not as big as Overture, but to their advantage, it's cheaper to gain top listings in their network of search sites, which reaches over 30 million unique users monthly.
